Why I Built Heart Renew (And Who It’s Really For)
- Joanna Trojak
- Sep 28
- 4 min read
I didn’t build Heart Renew because I wanted to disrupt an industry or chase a market trend.
I built it because I needed to reconnect—with myself. Because somewhere between surviving burnout, leaving a toxic co-founder relationship, and trying to prove I was “founder material,” I lost the thread of my own story.
I was performing wellness, not living it. Reading self-love quotes without really feeling them. Checking boxes instead of checking in.
And then one day, quietly, it hit me:
What if the relationship I was avoiding… was the one I had with myself?
So I've started my radical journey of reintroducing myself to me.
Dating Yourself Isn’t a Cliché—It’s a Practice
We talk a lot about self-love in hashtags and headlines, but what does it really mean?
Is it a skincare routine? Journaling with pastel pens? Buying yourself flowers?
Sometimes. But for me, dating myself looked like:
Sitting with uncomfortable silence instead of filling it with noise
Asking, “What do I want?”—and listening for the real answer
Saying no to another startup pitch event, and yes to a slow walk in the sun
Turning off productivity mode and actually being present
Heart Renew became a reflection of that practice. A quiet space to return to myself—gently, honestly, imperfectly.
I Built Heart Renew After Leaving a Co-Founder I Should Have Never Joined
Let’s talk about that for a moment.
Years ago, when I was just starting out, someone slid into my LinkedIn DMs with all the right buzzwords:“Serial entrepreneur.”“Industry experience.”“Let’s change the world.”
I thought I needed him to be taken seriously. Everyone says solo founders don’t get funded. That you need someone to “complement your skills.”
So I ignored the red flags. The arrogance. The chaos. The lack of clarity.
I built. He took credit. I created. He talked. I lost time, energy, money—and trust.
It took over a million PLN and legal drama to get out of that partnership. But it gave me something I didn’t expect:
My voice back.My power back. My why.
I've realized that I never needed that partnership in the first place and instead I should have trusted myself and should have waited for someone better. I've realized that this someone better person is currently me.
Heart Renew Wasn’t Born From Strategy. It Was Born From Stillness.
After that chapter closed, I didn’t rush into another idea. I didn’t try to scale fast or pitch to VCs.
I slowed down.
I started writing again. Checking in with myself daily. Reflecting. Pausing. Listening.
And from that quiet space, a simple concept formed:
What if there was an app that helped you date yourself?
Not in a kitschy way. Not in a way that gamifies reflection or sells you a transformation. But one that holds space.
That’s what Heart Renew became. It became a love letter to myself.
Who It’s Really For
Heart Renew is for anyone who’s ever:
Felt lost in the noise of other people’s expectations
Been told they need to “move on” before they’re ready
Tried to journal but didn’t know what to write
Wanted more from themselves than hustle or healing “aesthetics”
Sat on the floor in the middle of the night wondering, "Is this what growth feels like?"
It’s for people rebuilding themselves. People in-between things. People coming back home to their own hearts.
It’s for anyone tired of pretending they’re okay, and ready to explore what being okay even means.
It’s for you—if you're still reading this.
No matter if you currently going through a romantic breakup or business one, this space could be for you.
What It’s Not
Heart Renew isn’t here to fix you. It’s not a therapist.It’s not a hack. It’s not here to make you “better”—you’re already whole.
It’s just a mirror .A gentle one.One that reminds you to look inward—not because you’re broken, but because you’ve always been worth knowing.
It is also not a space that advocates that you should always be alone. It is about building self trust so your relationship with other people can be even better. Realizing that you want to try again is the important milesone of your self-dating journey. It is about making sure that you don't repeat the same patterns and you find romantic or business relationships that can actually nourish you and help you grow.
I’m Still Learning Too
I didn’t write this blog from a mountaintop.
I still have days where I forget to check in. Where I rush. Where I numb out. Where I think, “I should be further along.”
But I built Heart Renew as a place to come back to. A little reminder. That soft is strong. That slow is sacred. That inner work is not a luxury—it’s a life skill.
So, Why Heart Renew?
Because it’s the app I needed. Because I believe emotional intimacy starts with self-awareness. Because your inner life deserves as much attention as your outer goals. Because you can’t fully love someone else if you’ve abandoned yourself.
And because the next relationship you commit to—should probably be with you.
A Gentle Invitation
You don’t need to journal every day. You don’t need to have it all figured out.You don’t need to perform your healing for anyone.
But if you're ready to reconnect with yourself—just a little—Heart Renew is here.
Whenever you're ready to date yourself again.
Want to Follow Along?
✨ Sign up for updates on Heart Renew✨ Or follow me on LinkedIn for more behind-the-scenes✨ Share this post with someone who might need it
From the Creator (That’s Me)
Thank you for reading. Thank you for being curious. Thank you for choosing softness in a world that celebrates hard edges.
I’m still healing, still learning, still building—And still renewing my heart, one ritual at a time.
Comments